Branding Resources

Anabi Oil is proud to offer the Shell Brand throughout California. We believe Shell can be instrumental in growing your business. Shell offers a wide range of programs and incentives, the best fuel, the most comprehensive credit card program and on-site support in the industry. But most importantly, Shell shares our passion for excellence at every level.

Top 5 Reasons to Brand Shell

Global Leader in Fuels and Lubricants
- America’s #1 Preferred Gasoline Brand and #1 Major Brand Share
- America’s #1 Major Premium Gasoline Brand (Shell V-Power)
- A respected leader in fuels technology and innovation creating cleaner fuels

Industry-Leading Credit Card Programs
- The Shell branded cards program helps drive repeat business to your stations and reduce your operating costs
- #1 Consumer and Commercial credit card deck and #1 Gift Card sales in the fuels industry

Brand-building Loyalty Alliances
- Revolutionary Fuel Rewards Network (FRN) program empowering customers to essentially “choose” their price at the pump – Shell is the official fuels redemption gasoline brand
- Top grocer alliance rewards programs bring customers instant savings at the pump

Strong Refinery, Pipeline and Terminal Network
- Shell operates five major refineries and over 280 equity and outside supply points across the United States providing flexibility of supply for over 14,000 retail outlets
- 24/7 loading support services for a high quality and reliable supply to meet your needs

Mystery Motorist Program (MMP)
- Compelling program that helps you manage the image and customer service delivery at each location through third party mystery shopper evaluations throughout the year

Before and After | click on images to see samples.

As a branded retailer with Anabi Oil you are a valuable member of our team and will get unlimited access to our expertise in running profitable service stations.

Click on the following links for additional information on what the Shell brand has to offer your business.

Power of the Shell Brand
Brand Conversion Guide
Shell Fleet Program
Grocers Rewards Program
Prospective Dealer form
Credit application form

The Power of Anabi Oil

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